What's in a logo?

So 'Open Source Media', Charles Johnson's attempt to go legit after years in the racist wilderness, has a fancy logo, and it looks a lot like a lot of other logos.

As you can see, it's a swirly 'O'. 'O' as in Open Source. 'O' as in "Oh shit, where's my $3.5 million gone?". 'O' as in "Oh my, did we really think that was going to work?".

The most telling thing about the logo is the image it presents of a circular, tail-biting non-entity engaging in an ever faster, ever more viscious spin cycle.

PS: Yes, that line underneath the logo is what appeared on the site at 10:50 GMT. Prescient or what?