Making Advertising History

This is amazing, the Make Poverty History campaign ad has been banned from TV. Why you ask? Because it's too political.

An advert for the Make Poverty History campaign featuring celebrities including Brad Pitt, Kate Moss and Colin Firth clicking their fingers to make the point that a child dies every three seconds, has been banned by Ofcom for breaching rules on political advertising.

How is making the point that a child dies every three seconds through poverty political advertising? It should shame all politicians of all political parties. It's hardly broadcasting their effectiveness, their plus points or an individual parties stance on the issue. It was banned because people don't want to see this type of hard hitting ad. People don't want to realise that there are children dying. Wearing a white bracelet is all well and good, but unless the message is broadcast far and wide nothing will change.

One broadcaster said it believed that "the underlying motivation of the
campaign, namely to end world poverty, was such that there was no reasonable
opposing or balancing position that could be struck".

Reasonable opposing or balancing position? What did he/she expect? The Make History Widespread campaign!! This is not party political, this is not black and white, this is not us and them.......the campaign must encompass everyone who wants to stop the needless death of innocents through poverty.