Or, if you prefer, "Θαλαττα! Θαλαττα!"
That's the punchline of a bizarre recent MSM report about Pajamas Media. I meant to write about it yesterday, but I've happily discovered that TBogg has beaten me to it:
PajamAmway Media is going to cause a tectonic shift in the paradigm by thinking outside the box and creating synergy.
I think the previous sentence is what passes for their business plan.